Today, every competent entrepreneur knows that when creating a business, a new company, he needs to have his own face, logo, brand. But, few people really understand this. For one freelancer, this is an ordinary cute picture or just a set of symbols. For others, it is a trademark of the company.

What is a logo?

A logo is a brand sign that gives people an association with the specifics of the company. A logo is not just a fictional set of characters with an attractive image. With the help of the logo, it is easier to get acquainted, remember the company, navigate by the logo. It is the logo that speaks for the company, about its services or products. The logo attracts customers, who then later choose your company or a competitor’s company.

Therefore, the logo should inspire t...

since the 1500s and was introduced by a French philosopher named Montaigne. He wrote a book that includes several anecdotes as well as his observations about essays. The way to write essays today is certainly very different from hundreds or even decades ago, especially academic essays.

How to write a good and correct academic essay.

Definition and How to Write an Essay

Essay Writing is a series of writings that contain opinions and have a subjective or argumentative nature. The personal views or opinions presented must be logical and well understood. The arguments presented in the essay must also be supported by facts so that the essay does not become fictional or imaginative writing by the author.

Meanwhile, an academic essay is an argumentative essay, which is an essay th...