For business-to-business marketers, the most effective tool is email.
Though people’s email inboxes get crowded with more and more marketing emails from competing brands or professionals, it is still ideal for giving quality leads and incredible sales.
Is there any other platform where you can establish a bond with your potential audience?
I believe not!
Except for email, no other platform can create a personalized experience for each prospect you’re reaching out to.
The marketing professionals or the entrepreneur who understands the psychology of the target audience and invests time to customize the messages reap from the great opportunities from a cold email.
It’s hard to grab a prospect’s attention these days as it’s becoming harder for cold emails to stand out.
Despite all this, email is the best platform for making sales; this approach is less expensive, and the ROI is relatively quick and high. Unlike other paid ads, you don’t have to spend hundreds of dollars. Besides this, you don’t have to spend time waiting to get results.
To build an email list, you can find an email address with email search tools just by entering the name & company domain. For example, GetEmail.io is a search tool that incorporates big data and machine learning algorithms.
With thousands of spam emails having similar subject lines & body copy, you should do a more profound research and analysis of your prospects. This is to draw prospects’ attention and, in the longer run, get them to take the action that you wish them to take.
Shoot off Robotic Templates
You should invest time to think about what your target audience wants. By doing so, you make your audience feel that you understand their needs and situation – this is crucial to getting any sale.
Hence don’t use email templates that are impersonal and forget not to mention what’s in your email for the prospect at the other end.
Highlight the Pain And Pleasure
Crafting an email that pinpoints the prospect’s present painful situation depicts them what it would be like to solve that problem, and then show them the path to the solution; with such an email, you induce the emotions that boost the likelihood of receiving a response.
In this step, you should first stirrup the prospect’s pain points and let them feel it on a deep level. And then you can offer a solution to their situation or problem.
Your email framework should comprise four parts.
With the first part of our email, you must draw your prospect’s attention. Drawing is essential because your prospects are busy, and most of them delete emails in a few seconds. Hence, you should be able to grab their attention very soon.
The next step of the email framework is Desire, where you help the audience to understand how your offer could help them in any way.
Finally, you should have a solid call to action that intrigues your prospects to take further steps & move them down your sales funnel.